By locating your existing outlets, you can determine where you can expand additional outlets. Keep in mind that most of these devices have a 6 foot / 2 meter long cable, but this is plenty long to install countertop outlets from an outlet located above the stove for the stove vent, for example.
If installing in a cabinet, don’t install it too close to any structural support. By moving the device out from the edges by at least 2”/5cm, you’ll ensure you won’t impact the strength of the cabinet.
Consider the way your kitchen is used, you don’t want the outlet to get splashed from sink water, or get steam from being directly over a burner. Your outlets should be GFCI protected, which ensures that there won’t be a safety issue for these issues, but having your device in a poor location will trip your GFCI repeatedly and cause a nuisance.
If your outlet is already completely in use, you can install an outlet adapter to give you more outlets. You’re only going to be using one or two devices at a time, so it’s perfectly reasonable to split off the power in this manner. If your outlet has the two round-ish ports with the screw in the center, then I highly recommend an outlet adapter that screws in place. You simply remove the cover and replace it with the adapter. Unfortunately I have not seen this concept applied for decora outlets (the rectangular face outlets), which is likely what you have in the kitchen due to GFCI requirements.
It might be tempting to install this into the back wall, but the concern here is that inside the wall are wood studs, possibly insulation and vapor barrier, and possibly water and/or electrical lines. The risk of damage to these systems and trying to avoid them is beyond the scope of this tutorial. Additionally, you won’t have access to the back side, so there is no good routing for the cable.